What 10 years of fixing enterprise problems taught me about small business admin

I spent a decade fixing technical problems for companies like Meta and Twilio. Big systems, big budgets, whole teams dedicated to keeping things running.

Here's what surprised me when I started looking at small businesses: it's the exact same problem, just smaller. A five person business has the same kind of broken handoffs and manual workarounds as a company with thousands of staff. The only difference is the big company has someone whose whole job is to notice and fix it. A small business owner doesn't have that person. They're too busy running everything else.

So the problems don't get fixed. They just get lived with, quietly, for years, because nobody ever had the time to stop and look properly.

That's basically the whole reason I do what I do now. Not because small businesses are broken, because they've never had the version of support that bigger companies take for granted.